Visible, empowering leadership providing a strong strategic narrative about the organisation

Department for International Development (DFID) all staff meetings
How do you both help your leadership be more visible and provide a regular opportunity for staff to have a say on what’s happening across the organisation?

Watch this short video to see what DFID do and hear from Richard Calvert, Director General, Finance and Corporate Performance and Jaz Bennie, DFID’s head of employee engagement.

Tesco – ‘Finest’ re-launch
Hearing from your leadership team doesn’t have to be limited to long all staff emails. Just by using video in different settings (i.e. operations, visits) can help bring them to life. Tesco used this approach for their ‘Finest’ relaunch.
Watch the video on the Finest range relaunch on Tesco’s website for employees

Tesco – half year results infographic
A strong narrative about the organisation can be both visual and engaging.
Have a look at Tesco’s animated infographic on their employee website which they used to share their half year results with employees

Transport for London (TfL) – operational changes
TfL recently announced changes to its operations. They used a narrative to inform staff of the facts and messaging around the change.
Have a read of the document that was used to explain the changes to their staff

Barry Hoffman, Group HR Director at IT infrastructure services company Computacenter plc, uses a case study to tell of the benefits that a simple, clear and compelling narrative has brought the organization.
You can read the case study in full on the Engage for Success site

Engaging through adversity
A strong strategic narrative can be particularly important when engaging through adversity. In a case study and video, Alex Lewis from BAE systems explains their approach.
You can see the video and top tips on the Engage for Success site

Developing a strategic narrative
The Engage for success site has 20 top tips on creating and communicating your strategic narrative.
You can read or listen to the tips on the site