Monday 27 April 2020
In the latest of our regular series of short interviews with public sector comm’s professionals, we caught up with Karina Sidenius from the internal communications team at HM Land Registry.
My first ever job was a Sunday paper round. It paid £5 for the whole round, which took approximately 90 minutes, so was all-in-all a shocking rate.
I got into internal communications after working in marketing and brand management for a small investment firm for six years. I came to the realisation that I wanted to continue using my communications and analytical skills to create lasting positive change, but in a new area. Internal communications seemed to be the perfect fit. The emphasis on strategic thinking, creative problem solving and relationship building was a particular draw.
What most excites me about my job is the potential to make a difference to the experience people have in the place they spend most of their waking hours each week.
Undoubtedly, being a good listener. As communicators we need to understand our audience, so whether that’s by ‘listening’ to the data, using qualitative feedback, or even spending five minutes in the kitchen with a colleague, it’s impossible to create effective communications without considering the wider context in which they will be read or received.
It’s a difficult one as I love to read, but The Diving Bell and the Butterfly, by Jean-Dominique Bauby, will never leave me.
To be seen as more than just ‘the people that publish stuff on the intranet’. There’s little general understanding of the value we add or the support we lend to our respective businesses.
If I may, I’ll twist this slightly and say I’d ban almost all acronyms. They often result in confusion or misunderstanding over what they stand for, and there are far too many of them out there!
My biggest career mistake is probably the time it took me to develop the confidence in myself and my abilities; I definitely used to let self-doubt hold me back. What I’ve learned is to reach out for support when I’m feeling doubtful. There’s nothing like having supportive friends and colleagues.
While I greatly admire many people, I don’t have any particular desire to meet them. I’m happy to keep my heroes at a distance.