Wednesday 25 January 2017
What is the IC Space?
The IC Space is the place for Internal Communication professionals across government to focus on best practice. The information on the IC Space has been pulled together to help you deliver excellent government communications. It’s a great resource for all aspects of internal comms, so check it out– even if you’re not working in government.
IC Space Live is where Government Communications Service IC professionals get together in person…a great way to network, share ideas and discuss IC issues of the day.
Russell asked us to be “in and visible, don’t be invisible”, which is good advice for all communicators.
There were about 60 senior internal communications delegates from across departments and Arms Length Bodies. We had some great case studies throughout the day, which I will definitely be taking inspiration from.
This vision for the Civil Service of the future, developed with the help of many, has four pillars:
It’s good to start the day with a discussion about being brilliant! Rolling out the vision and embedding it across Government will be a positive challenge to work on, and one that we will continue to work on together.
We then heard from Dr Laura de Moliere, a behavioural scientist from the Department for Work and Pensions. She advised us to:
She went through the COM model – capability –opposition – motivation (the detail is outlined in the GCS behaviour change guide). I love the psychology of communicating, and behaviour change theory really helps us to understand this.
We then heard from Joss Mathieson at Glaxo Smith Kline. He talked about some of the similarities between public and private sector in internal communications, including the complexity, level of change and diminishing resources. He talked about his CIA approach involving:
Jane Sparrow from The Culture Builders rounded off the day’s sessions by using a popular culture themed presentation– Laa Laa Land. LAA – standing for Legitimate, Assumed and Allowed, in this instance. We took some time to look at our own goals, barriers and discussed how to overcome them.
Check out #ICspace2017 to find out what others thought.