Internal Communications: Ten Top Tips Vol. 1

Post by Linda Penrice, Internal Communications Manager, Skills Funding Agency

Thursday 19 January 2017

When Quentin Tarantino directed ‘Kill Bill’, it’s understood it was meant to be one film, but with a running time of four hours, it was split into two films.

The cross-government group for leaders of internal communications has been brainstorming top tips to share with you. We were originally aiming at ten, but with so many more great ideas we have decided to publish two volumes. So, here goes:

  1. Internal communications is everyone’s responsibility – don’t try to do it all yourself.
  2. When someone suggests communicating with staff, always ask them the basic questions first – starting with why and going on to who, what, where, when and how.
  3. Digital is great, but don’t forget the value of face-to-face communications.
  4. Get out and talk to people and find out what they are thinking.
  5. Establish a network of ‘communications champions’ from across your organisation.
  6. Get the basics right (channels, events, planning) to get your licence to operate and gain your place at the strategic advice end.
  7. Invite yourself along to the meetings you think you need to be at.
  8. Give yourself time for thinking, planning and ideas.
  9. Write compelling copy with clear calls to action. What do you want your audience to know, and what do you want your audience to do?
  10. Always ask someone else to check what you have written.

If you would like to contribute a blog on one of our top tips, please contact:

Julia Collings

Emily Hughes

Linda Penrice

If you lead an internal communications team in an Arm’s Length Body, you might like to find out more about the group. You can find us on LinkedIn or email Shiona Adamson.