The purpose of internal comms is to help an organisation deliver its objectives; help staff see the connection between their job and the organisation’s vision; understand employee engagement and what drives it and help managers communicate better with their teams. Like the rest of the Civil Service, the behaviours and strengths that are expected of people will depend on their grade.
At Executive or Information Officer (IO) level, individuals are expected to analyse and support decisions, get advice when needed and explain how decisions have been reached in a clear and concise way. They are also expected to start growing contacts outside their immediate team and regularly look for opportunities to share knowledge and information.
Those at Higher Executive or Senior Information Officer (SIO) level are likely to start developing their leadership experience, with progressively expanding responsibilities, such as empowering others, using relevant and credible information to support decisions, and take managed risks by fully considering a diverse range of scenarios. Roles might include senior internal communication manager, internal communication and engagement manager, head of internal communication and deputy head of internal communication.
By Grade 7 and 6 internal comms practitioners would have to develop and maintain a clear economic, social and political awareness. Plans and activities have to reflect wider strategic priorities and individuals need to be able to communicate effectively with senior leaders. As leaders themselves, Grade 7s and 6s need to promote diversity, inclusion and equality of opportunity; to respond and handle pressure and conflicting views. They must analyse and interpret data, make effective decisions, encourage innovation and deliver a high-quality and cost effective service.
By the time they get to deputy director or director level, post holders should be able to create clear, long-term strategies that add value to the nation and make real lasting change beyond the Civil Service. They should provide effective challenge and improve the way an organisation is managed and how it fulfils its objectives. Individuals at this level advise ministers, engage the right stakeholders and can provide robust analysis of evidence. As a leader they should also deliver a clear and focused strategy and motivate teams to take pride and passion for public service.