IC learning pathway
Key messages for colleagues and managers:
- Speak to your manager regularly about your progress; make sure you complete your PDP at the start of each performance year with their support.
- Identify what level you are currently at in your career and where you want to be. (Noting your next move may be lateral rather than vertical)
- Consider your strengths and the things that you want to improve to get you to your goal. Your personalised Skills Survey report will help you with this and provides individual learning recommendations on how you can improve your key skills.
- Consider the type of support you need and how you can consolidate your skills once you have learned something new.
- Great internal communicators have the ability to produce sharp, innovative content, but also excellent people skills – and naturally those skills will apply to other comms disciplines. Remember a course doesn’t have to be labelled ‘Internal Comms’ for you to get something from it. We encourage everyone to have a broad understanding across the range of MCOM disciplines.
- This is a menu – not a tick list! Don’t feel you have to cover absolutely everything before you are eligible to consider a promotion.
Core courses for brand new internal/government communicators:
- Introduction to Government Communications (compulsory two–day course for those new to government comms)
- Introduction to Internal Communications – one hour webinar
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Skillset |
Levels and learning |
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Excellent people skills: emotional intelligence and getting the best from people as a colleague, and as a leader |
GCS workshop: Listening skills for Communicators CSL workshop: Presenting Confidently CSL online learning: Emotional Intelligence |
GCS Aspire Course: Future Engage Deliver – Leaders in communications masterclass Intermediate: CSL workshop: Optimising your emotional intelligence (group bookings only) CSL e-learning: Online Behavioural Insights CSL: Influencing Skills *NEW* Aspire: Coaching Conversations for Communicators |
GCS Aspire Course: Empowering Leadership – Creating a Team of Leaders Institute of Leadership and Management Level 7 360 feedback CSL workshop: Behavioural insights |
| Great stakeholder engagement, understanding of your business, and ability to build networks and be a trusted adviser
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CSL: Leading people through change IN DEVELOPMENT (based on Inspire masterclass): Becoming a trusted adviser CSL: Influencing Skills workshop or online learning and further resource Effective Communication online learning |
CSL workshop: Negotiation Practice (group booking only) CSL workshop: Communicating and negotiating policy with influence IN DEVELOPMENT (based on Inspire masterclass): Becoming a trusted adviser Aspire: Introduction to External Affairs |
Inspire masterclasses |
| Creating innovative content: writing, filming, developing digital skills, keeping up with industry developments |
IN DEVELOPMENT: GCS Aspire Course: Creative Content: Photography 101 PRCA webinar: How to create an effective blog GDS resources: Content design: planning, writing and managing content |
PRCA webinar: Creating and Curating Compelling Content for Social Media |
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| Audience insight – ability to segment, know what engages people, and acting on feedback in real time |
Aspire Course: A Practical Approach to Insight, Planning and Evaluation Talk: ‘Energising consumers – How the Department of Health is changing behaviour’ by Alison Hardy PRCA webinar: Change communications |
Inspire masterclasses |
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| Developing a great comms strategy and awareness of external/internal crossover | |||
| Resilience |
Resilience at work Check for your organisation’s Mental Health first aiders. Combination of workshops and one-to-one support. CSL Assertiveness workshop and further resource CSL Coaching network/GCS coaching resources. |
CSL Assertiveness workshop and further resource CSL Coaching network/GCS coaching resources. |
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| Connected to the organisation’s strategy and purpose
Landing and leading organisational change |
Engage for Success: Why Internal Communications is so Critical to Employee Engagement |
Engage for Success: The case for heart-centred leadership Engage for Success: A Partnership between EFS & the Institute of Internal Communication Job shadowing/Return to the floor |
Inspire masterclasses Secondments/shadowing w outside agencies Neuroscience and change: based on existing work being done with Inspire cohorts and within HMRC. GCS Guide to Behaviour Change and Communications Communicating with diverse audiences – Engage4Success TAG TOOLKITS
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